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Uncategorised

How Conversational Search is Transforming SEO Strategies

ByEdd Dawson 26 February 202524 February 2025

You know, I’ve been thinking a lot lately about how search is changing. It’s not the same game it was…

Read More How Conversational Search is Transforming SEO StrategiesContinue

SEO

Why Most SEO Tools Are Flawed: Unveiling the Truth Behind SEO Metrics and Strategies

ByEdd Dawson 25 February 202524 February 2025

Why Most SEO Tools Are Flawed: A Deep Dive into SEO Metrics and Strategies Alright, let’s get straight to it….

Read More Why Most SEO Tools Are Flawed: Unveiling the Truth Behind SEO Metrics and StrategiesContinue

SEO | Podcast | Tools

Launching “SEO’s Not That Hard”: My Journey to Demystify SEO Through Podcasting

ByEdd Dawson 24 February 202524 February 2025

I’ve always been an avid podcast listener. For over 10 years now, podcasts have been my companion while working from…

Read More Launching “SEO’s Not That Hard”: My Journey to Demystify SEO Through PodcastingContinue

Uncategorised | Business | Content Tips | SEO

From Google Penalty to Prosperity: How We Transformed Our SEO Strategy After Penguin

ByEdd Dawson 7 February 20257 February 2025

April 24th, 2012 – a date that’s etched in my memory forever. I remember waking up that morning, probably like…

Read More From Google Penalty to Prosperity: How We Transformed Our SEO Strategy After PenguinContinue

Uncategorised | SEO

“Why Domainers Get on My Nerves: Protecting Your Brand and Domains from Squatters”

ByEdd Dawson 3 February 20253 February 2025

Today I want to have a bit of a chat about something that’s been on my mind lately – domainers….

Read More “Why Domainers Get on My Nerves: Protecting Your Brand and Domains from Squatters”Continue

SEO | Podcast

How to Avoid 301 Redirect Mistakes: Lessons from Steve’s SEO Journey

ByEdd Dawson 3 February 20253 February 2025

301 Redirect Confusion: A Tale from the SEO Trenches I wanted to share a story that might resonate with many…

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Uncategorised | Content Tips | SEO

How to Avoid Being Missold SEO Services: Spotting Red Flags and Dodgy Experts

ByEdd Dawson 31 January 202530 January 2025

So, the other day I was a guest on this brilliant podcast called Podcasting Amplified. They’re all about helping podcasters…

Read More How to Avoid Being Missold SEO Services: Spotting Red Flags and Dodgy ExpertsContinue

SEO | Content Tips

How Martin Lewis Doubled My Site Traffic: Lessons in Trust and Affiliate Marketing

ByEdd Dawson 30 January 202530 January 2025

So last night, I was at home, just relaxing and doing what we all sometimes do – checking out my…

Read More How Martin Lewis Doubled My Site Traffic: Lessons in Trust and Affiliate MarketingContinue

Behavioural Science | SEO

Goodhart’s Law in SEO: Avoiding the Trap of Misleading Metrics

ByEdd Dawson 17 January 202517 January 2025

You know, sometimes in the world of SEO, we get so caught up chasing the next big metric that we…

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SEO | Content Tips

Owning Your Branded Search: How to Beat Coupon Code Affiliates at Their Own Game

ByEdd Dawson 17 January 202517 January 2025

You know, sometimes in the world of SEO, even if you’ve been around the block a few times, there’s always…

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Uncategorised | SEO

Trademarks and SEO: Should You Use Your Trademark as Your Domain Name?

ByEdd Dawson 13 January 202513 January 2025

So, the topic of trademarks in SEO came up recently thanks to a podcast listener named Bruce. He sent me…

Read More Trademarks and SEO: Should You Use Your Trademark as Your Domain Name?Continue

Content Tips

Embracing Accountability: Turning Ideas into Action

ByEdd Dawson 12 January 202512 January 2025

Accountability has been on my mind lately. Maybe it’s that time of year when we’ve just had a bit of…

Read More Embracing Accountability: Turning Ideas into ActionContinue

SEO

Navigating Two Decades of SEO: Embracing Change and Thriving in an AI-Driven World

ByEdd Dawson 12 January 202512 January 2025

So, I’ve been thinking a lot lately about how much the world of SEO has changed over the past couple…

Read More Navigating Two Decades of SEO: Embracing Change and Thriving in an AI-Driven WorldContinue

Business

How We Turned a Simple Flyer into Over 1,000 New Users at Brighton SEO

ByEdd Dawson 7 January 20257 January 2025

Today, I wanted to delve into something that happened a while back, something that was a bit of a game-changer…

Read More How We Turned a Simple Flyer into Over 1,000 New Users at Brighton SEOContinue

Content Tips

Create More Than You Consume

ByEdd Dawson 7 January 20257 January 2025

I’ve been thinking a lot lately about the whole idea of creating more than you consume. It’s a topic that’s…

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Testing

How Instant Consumer Feedback Can Boost Your SEO: Ed Dawson’s Insights

ByEdd Dawson 20 December 202420 December 2024

I wanted to share some thoughts on a topic that might not be the first thing you think of when…

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SEO

Enhancing Usability and SEO with Tooltips: Why They Matter for Your Website

ByEdd Dawson 20 December 202420 December 2024

Lately, I’ve been thinking a lot about tooltips on web pages. You know, those little bits of text that pop…

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SEO

Canonicalization in SEO: Why It Matters and How to Get It Right

ByEdd Dawson 16 December 202416 December 2024

So, the other day I was chatting with a mate who runs an e-commerce site, and the topic of canonicalization…

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Uncategorised | SEO

Myths, Mistakes, and Musings: Ed’s Reflections on SEO

ByEdd Dawson 13 December 2024

Hey folks, it’s Edd here again. I’ve been thinking a lot lately about some of the odd and interesting aspects…

Read More Myths, Mistakes, and Musings: Ed’s Reflections on SEOContinue

SEO

Mastering Internal Linking: Boost Your SEO and Enhance User Experience

ByEdd Dawson 13 December 202413 December 2024

So, I was looking back over all my previous podcasts, and realised I’ve never actually dedicated a full piece to…

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Business

Just Get On With It: The Power of Taking Action in Building and SEO

ByEdd Dawson 6 December 2024

You know, sometimes I just can’t stop building stuff. It’s like this itch I have to scratch. Lately, I’ve been…

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SEO

Moving Beyond Keywords: How Audience Research Boosts SEO Conversions

ByEdd Dawson 6 December 20246 December 2024

You know, I was scrolling through some industry chatter the other day when I stumbled upon a brilliant quote by…

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Podcast

Answering My Own SEO Emergency Questions: A Self-Interview Before the Podcast Guests Arrive

ByEdd Dawson 3 December 20243 December 2024

I’ve been thinking a lot lately about how to spice up my podcast when I start bringing guests on. You…

Read More Answering My Own SEO Emergency Questions: A Self-Interview Before the Podcast Guests ArriveContinue

SEO

Introducing “SEO Emergency Questions” to Revamp My Podcast Interviews

ByEdd Dawson 29 November 202429 November 2024

I’ve been thinking over this idea lately, and I thought it’d be a good one to share. So, you might…

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SEO

Is Parasite SEO Dead? Understanding Google’s Crackdown on Site Reputation Abuse

ByEdd Dawson 27 November 202427 November 2024

If you’ve been following the SEO world, you’d know that Google has been making some significant moves recently, specifically targeting…

Read More Is Parasite SEO Dead? Understanding Google’s Crackdown on Site Reputation AbuseContinue

Testing

When Is A/B Testing Not Really A/B Testing? Understanding the Differences Between A/B Testing and Before-and-After Testing

ByEdd Dawson 25 November 202425 November 2024

There’s this tool out there – I won’t name names – that’s started claiming it can do A/B testing. Basically,…

Read More When Is A/B Testing Not Really A/B Testing? Understanding the Differences Between A/B Testing and Before-and-After TestingContinue

Content Tips

The Flywheel Effect in Content Marketing: How Consistency and Patience Drive Growth

ByEdd Dawson 22 November 202422 November 2024

You know, when I first started in the world of content marketing and SEO, it often felt like shouting into…

Read More The Flywheel Effect in Content Marketing: How Consistency and Patience Drive GrowthContinue

SEO | Tools

Boost Your SEO with Cosine Similarity: Enhancing Semantic Relevance

ByEdd Dawson 20 November 2024

Alright, so let’s dive into something that’s becoming more and more important in the world of SEO: cosine similarity. Now,…

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Behavioural Science

Unlocking the Power of Favours: The Surprising Psychology Behind Effective SEO and Marketing

ByEdd Dawson 20 November 2024

You know, it’s funny how we often underestimate the power of simply asking for a favour. I’ve been thinking about…

Read More Unlocking the Power of Favours: The Surprising Psychology Behind Effective SEO and MarketingContinue

SEO | AI

Search GPT Has Landed: What OpenAI’s New Tool Means for SEO Professionals

ByEdd Dawson 15 November 202415 November 2024

So, Search GPT has finally landed from OpenAI, and I thought it was about time we had a proper look…

Read More Search GPT Has Landed: What OpenAI’s New Tool Means for SEO ProfessionalsContinue

Tools | SEO

Introducing MyConsoleData.com: Free Tool for Unlimited Access to Your Google Search Console Data

ByEdd Dawson 13 November 202413 November 2024

I’ve got some exciting news to share with you all today. Our team at Keywords People Use has just launched…

Read More Introducing MyConsoleData.com: Free Tool for Unlimited Access to Your Google Search Console DataContinue

SEO | Content Tips

Understanding Keyword and Topic Cannibalisation in SEO: How to Identify and Resolve Content Overlaps

ByEdd Dawson 11 November 202411 November 2024

So, the other day I was chatting with , Mark,  and a fellow SEO and also a customer of Keywords…

Read More Understanding Keyword and Topic Cannibalisation in SEO: How to Identify and Resolve Content OverlapsContinue

SEO | Tools

Google Knowledge Graph Explained: What It Is, How It Works, and Why It Matters for SEO

ByEdd Dawson 8 November 20248 November 2024

Exploring the Google Knowledge Graph: What It Is and Why It Matters So, I just got back from a cracking…

Read More Google Knowledge Graph Explained: What It Is, How It Works, and Why It Matters for SEOContinue

SEO

Why ChatGPT Falls Short for Keyword Research and Why SEO Tools Are Superior

ByEdd Dawson 6 November 20246 November 2024

So, let’s think about why using ChatGPT for keyword research isn’t the best of ideas. If you’ve been relying on…

Read More Why ChatGPT Falls Short for Keyword Research and Why SEO Tools Are SuperiorContinue

Content Tips | SEO

Zero-Click Searches: How to Adapt Your SEO Strategy and Thrive

ByEdd Dawson 5 November 20245 November 2024

So, I’ve been thinking a lot lately about zero-click searches and the stir they’re causing in the SEO world. If…

Read More Zero-Click Searches: How to Adapt Your SEO Strategy and ThriveContinue

Tools

Enhancing Keywords People Use: New Watch Feature, Query Performance Visualization, and Similarity Scores

ByEdd Dawson 1 November 20245 November 2024

I’ve been itching to share some exciting updates we’ve made to our Search Console integration feature over at Keywords People…

Read More Enhancing Keywords People Use: New Watch Feature, Query Performance Visualization, and Similarity ScoresContinue

SEO

Embeddings Explained: Unlocking the Future of SEO

ByEdd Dawson 30 October 20245 November 2024

I’ve been diving deep into embeddings lately, and I thought it was high time I shared what I’ve learnt. Embeddings…

Read More Embeddings Explained: Unlocking the Future of SEOContinue

Building

Why Responding to Customer Feedback is Essential: How KeywordsPeopleUse.com Improved with User Input

ByEdd Dawson 28 October 20245 November 2024

Why It’s So Important to Respond to Customer Feedback You know, in running KeywordsPeopleUse.com, I’ve come to realise just how…

Read More Why Responding to Customer Feedback is Essential: How KeywordsPeopleUse.com Improved with User InputContinue

AI

ChatGPT vs. Google: Analyzing User Stats and the Future of Search Behavior

ByEdd Dawson 26 October 20245 November 2024

I’ve been thinking about this question quite a bit lately: How does ChatGPT really compare to Google? It’s something that’s…

Read More ChatGPT vs. Google: Analyzing User Stats and the Future of Search BehaviorContinue

AI

Is SEO Dead? Adapting to the Evolution of Search in the Age of AI

ByEdd Dawson 23 October 20245 November 2024

Is SEO Dead? A Question Worth Asking So, the other day I was chatting with Trudy Rankin on the Online…

Read More Is SEO Dead? Adapting to the Evolution of Search in the Age of AIContinue

Content Tips

Productising Your Expertise: How to Turn Services into Scalable Products

ByEdd Dawson 21 October 20245 November 2024

Productising Yourself: Turning Your Expertise into Scalable Products So, I had a chat the other day with Rachel, a listener…

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Tools

Napkin.ai: Revolutionizing Content Creation with AI-Generated Visuals

ByEdd Dawson 18 October 20245 November 2024

I’ve just stumbled upon a fantastic tool that I think every content creator should know about. It’s called napkin.ai, and…

Read More Napkin.ai: Revolutionizing Content Creation with AI-Generated VisualsContinue

Content Tips

Repurposing Content Made Easy: Leveraging AI to Expand Your Reach

ByEdd Dawson 16 October 20245 November 2024

Why Repurposing Content is Essential and How AI Can Help In today’s digital landscape, content is consumed across a multitude…

Read More Repurposing Content Made Easy: Leveraging AI to Expand Your ReachContinue

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