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Why Most SEO Tools Are Flawed: Unveiling the Truth Behind SEO Metrics and Strategies

ByEdd Dawson 25 February 202524 February 2025

Why Most SEO Tools Are Flawed: A Deep Dive into SEO Metrics and Strategies Alright, let’s get straight to it….

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SEO | Podcast | Tools

Launching “SEO’s Not That Hard”: My Journey to Demystify SEO Through Podcasting

ByEdd Dawson 24 February 202524 February 2025

I’ve always been an avid podcast listener. For over 10 years now, podcasts have been my companion while working from…

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Uncategorised | Business | Content Tips | SEO

From Google Penalty to Prosperity: How We Transformed Our SEO Strategy After Penguin

ByEdd Dawson 7 February 20257 February 2025

April 24th, 2012 – a date that’s etched in my memory forever. I remember waking up that morning, probably like…

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Uncategorised | SEO

“Why Domainers Get on My Nerves: Protecting Your Brand and Domains from Squatters”

ByEdd Dawson 3 February 20253 February 2025

Today I want to have a bit of a chat about something that’s been on my mind lately – domainers….

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SEO | Podcast

How to Avoid 301 Redirect Mistakes: Lessons from Steve’s SEO Journey

ByEdd Dawson 3 February 20253 February 2025

301 Redirect Confusion: A Tale from the SEO Trenches I wanted to share a story that might resonate with many…

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Uncategorised | Content Tips | SEO

How to Avoid Being Missold SEO Services: Spotting Red Flags and Dodgy Experts

ByEdd Dawson 31 January 202530 January 2025

So, the other day I was a guest on this brilliant podcast called Podcasting Amplified. They’re all about helping podcasters…

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SEO | Content Tips

How Martin Lewis Doubled My Site Traffic: Lessons in Trust and Affiliate Marketing

ByEdd Dawson 30 January 202530 January 2025

So last night, I was at home, just relaxing and doing what we all sometimes do – checking out my…

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Behavioural Science | SEO

Goodhart’s Law in SEO: Avoiding the Trap of Misleading Metrics

ByEdd Dawson 17 January 202517 January 2025

You know, sometimes in the world of SEO, we get so caught up chasing the next big metric that we…

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SEO | Content Tips

Owning Your Branded Search: How to Beat Coupon Code Affiliates at Their Own Game

ByEdd Dawson 17 January 202517 January 2025

You know, sometimes in the world of SEO, even if you’ve been around the block a few times, there’s always…

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Uncategorised | SEO

Trademarks and SEO: Should You Use Your Trademark as Your Domain Name?

ByEdd Dawson 13 January 202513 January 2025

So, the topic of trademarks in SEO came up recently thanks to a podcast listener named Bruce. He sent me…

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