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Uncategorised | Business | Content Tips | SEO

From Google Penalty to Prosperity: How We Transformed Our SEO Strategy After Penguin

ByEdd Dawson 7 February 20257 February 2025

April 24th, 2012 – a date that’s etched in my memory forever. I remember waking up that morning, probably like…

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Uncategorised | Content Tips | SEO

How to Avoid Being Missold SEO Services: Spotting Red Flags and Dodgy Experts

ByEdd Dawson 31 January 202530 January 2025

So, the other day I was a guest on this brilliant podcast called Podcasting Amplified. They’re all about helping podcasters…

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SEO | Content Tips

How Martin Lewis Doubled My Site Traffic: Lessons in Trust and Affiliate Marketing

ByEdd Dawson 30 January 202530 January 2025

So last night, I was at home, just relaxing and doing what we all sometimes do – checking out my…

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SEO | Content Tips

Owning Your Branded Search: How to Beat Coupon Code Affiliates at Their Own Game

ByEdd Dawson 17 January 202517 January 2025

You know, sometimes in the world of SEO, even if you’ve been around the block a few times, there’s always…

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Content Tips

Embracing Accountability: Turning Ideas into Action

ByEdd Dawson 12 January 202512 January 2025

Accountability has been on my mind lately. Maybe it’s that time of year when we’ve just had a bit of…

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Content Tips

Create More Than You Consume

ByEdd Dawson 7 January 20257 January 2025

I’ve been thinking a lot lately about the whole idea of creating more than you consume. It’s a topic that’s…

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Content Tips

The Flywheel Effect in Content Marketing: How Consistency and Patience Drive Growth

ByEdd Dawson 22 November 202422 November 2024

You know, when I first started in the world of content marketing and SEO, it often felt like shouting into…

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SEO | Content Tips

Understanding Keyword and Topic Cannibalisation in SEO: How to Identify and Resolve Content Overlaps

ByEdd Dawson 11 November 202411 November 2024

So, the other day I was chatting with , Mark,  and a fellow SEO and also a customer of Keywords…

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Content Tips | SEO

Zero-Click Searches: How to Adapt Your SEO Strategy and Thrive

ByEdd Dawson 5 November 20245 November 2024

So, I’ve been thinking a lot lately about zero-click searches and the stir they’re causing in the SEO world. If…

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Content Tips

Productising Your Expertise: How to Turn Services into Scalable Products

ByEdd Dawson 21 October 20245 November 2024

Productising Yourself: Turning Your Expertise into Scalable Products So, I had a chat the other day with Rachel, a listener…

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