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Author: Edd Dawson

Business

Just Get On With It: The Power of Taking Action in Building and SEO

ByEdd Dawson 6 December 2024

You know, sometimes I just can’t stop building stuff. It’s like this itch I have to scratch. Lately, I’ve been…

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SEO

Moving Beyond Keywords: How Audience Research Boosts SEO Conversions

ByEdd Dawson 6 December 20246 December 2024

You know, I was scrolling through some industry chatter the other day when I stumbled upon a brilliant quote by…

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Podcast

Answering My Own SEO Emergency Questions: A Self-Interview Before the Podcast Guests Arrive

ByEdd Dawson 3 December 20243 December 2024

I’ve been thinking a lot lately about how to spice up my podcast when I start bringing guests on. You…

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SEO

Introducing “SEO Emergency Questions” to Revamp My Podcast Interviews

ByEdd Dawson 29 November 202429 November 2024

I’ve been thinking over this idea lately, and I thought it’d be a good one to share. So, you might…

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SEO

Is Parasite SEO Dead? Understanding Google’s Crackdown on Site Reputation Abuse

ByEdd Dawson 27 November 202427 November 2024

If you’ve been following the SEO world, you’d know that Google has been making some significant moves recently, specifically targeting…

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Testing

When Is A/B Testing Not Really A/B Testing? Understanding the Differences Between A/B Testing and Before-and-After Testing

ByEdd Dawson 25 November 202425 November 2024

There’s this tool out there – I won’t name names – that’s started claiming it can do A/B testing. Basically,…

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Content Tips

The Flywheel Effect in Content Marketing: How Consistency and Patience Drive Growth

ByEdd Dawson 22 November 202422 November 2024

You know, when I first started in the world of content marketing and SEO, it often felt like shouting into…

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SEO | Tools

Boost Your SEO with Cosine Similarity: Enhancing Semantic Relevance

ByEdd Dawson 20 November 2024

Alright, so let’s dive into something that’s becoming more and more important in the world of SEO: cosine similarity. Now,…

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Behavioural Science

Unlocking the Power of Favours: The Surprising Psychology Behind Effective SEO and Marketing

ByEdd Dawson 20 November 2024

You know, it’s funny how we often underestimate the power of simply asking for a favour. I’ve been thinking about…

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SEO | AI

Search GPT Has Landed: What OpenAI’s New Tool Means for SEO Professionals

ByEdd Dawson 15 November 202415 November 2024

So, Search GPT has finally landed from OpenAI, and I thought it was about time we had a proper look…

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